Product pricing calculator

Set a pre-tax and retail product price from unit cost, overhead, target margin and tax rate. Work backwards from a desired gross margin while keeping product cost, allocated overhead and tax visible.

3 guest runs per rolling 24 hours10 with a free accountPrivate inputsMobile-friendly

Product pricing calculator workspace

Runs locally in your browser

The target margin is calculated before tax. Tax is then added to produce the displayed retail price.

Result

Retail price per unit—

Pre-tax price—

Tax per unit—

Profit per unit—

Total retail revenue—

Use it with confidence

How to use the product pricing calculator.

Add the requested inputs

Use the labelled fields in the workspace above. If example values are provided, try them first or replace them with your own.

Calculate and review

Use the main action when needed. Pre-tax price = combined unit cost ÷ (1 − target margin). Tax is added afterwards and projected revenue multiplies retail price by units.

Try a worked example

A combined £30 unit cost at a 40% target margin needs a £50 pre-tax price before applying the entered tax rate.

Check the assumptions

The output excludes demand, competitor positioning, discounts, returns, channel fees and fixed costs not included in overhead per unit.

Helpful answers