Enter the working inputs
Analyze up to 60 customer cohorts across 25 weekly or monthly periods without extrapolating beyond the supplied history.
Premium retention analysis
Turn cohort exports into a weighted retention curve.
Compare weighted retention by cohort age, realised value per acquired customer and observed CAC payback while flagging reactivation patterns that deserve review.
1 → 3Premium runs per rolling 24 hours after free verification.
Customer Cohort Retention Analyzer workspace
Premium retention analysis
Customer Cohort Retention Analyzer
Retention and value metrics, an age-based cohort curve and downloadable analysis.
Method and output
Plan with visible assumptions.
Review the method
For each cohort age, active customers are summed only across eligible cohorts and weighted against their starting customers. Realised gross-margin value accumulates from the observed active counts without forecasting later periods.
Keep the useful output
Retention and value metrics, an age-based cohort curve and downloadable analysis. Copy or download the available export before leaving the page.
Check the boundary
Cohort definitions, refunds, upgrades, pauses and revenue timing can materially affect retention and value. Increases are flagged as possible reactivation rather than treated as an error.
Before you run it
Customer Cohort Retention Analyzer FAQs.
Can I use this Premium tool for free?
Yes. A guest can use 1 Premium run per rolling 24 hours. A signed-in, verified free account receives 3 runs shared across all 20 Premium tools.
What does Premium change?
The £9 monthly Premium plan removes the 1-run guest and 3-run free-account allowances for normal interactive use and includes the available copy and file exports.
Does UtilHub save my Premium tool history?
Saved project history is not currently included. Premium inputs are sent to UtilHub for processing, the result is returned to this page, and you should download anything you want to keep.
How does the customer Cohort Retention Analyzer work?
For each cohort age, active customers are summed only across eligible cohorts and weighted against their starting customers. Realised gross-margin value accumulates from the observed active counts without forecasting later periods.
What should I check before using the result?
Cohort definitions, refunds, upgrades, pauses and revenue timing can materially affect retention and value. Increases are flagged as possible reactivation rather than treated as an error.
Premium membership
Unlimited access to all 20 tools and exports for £9 per month.
Create an account to choose Premium. Creating an account does not by itself start a charge.