Customer lifetime value calculator

Estimate revenue, gross-profit and net customer lifetime value with an LTV to CAC ratio. Model how purchase value, frequency, retention span, gross margin and acquisition cost combine across a customer relationship.

3 guest runs per rolling 24 hours10 with a free accountPrivate inputsMobile-friendly

Customer lifetime value calculator workspace

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This simple model uses average order value, purchase frequency, customer lifespan and gross margin. It does not model retention by cohort.

Result

Revenue lifetime value—

Gross-profit lifetime value—

Net value after acquisition—

Gross-profit LTV:CAC—

Use it with confidence

How to use the customer lifetime value calculator.

Add the requested inputs

Use the labelled fields in the workspace above. If example values are provided, try them first or replace them with your own.

Calculate and review

Use the main action when needed. Revenue LTV = average order value × purchases per year × lifespan. Gross-profit LTV applies the margin, and net LTV then subtracts acquisition cost.

Try a worked example

A £50 order bought four times yearly for three years produces £600 revenue LTV before margin and acquisition cost.

Check the assumptions

This simple model does not discount future cash flows or model changing retention, order value, servicing costs, refunds or cohort differences.

Helpful answers