Email campaign ROI calculator

Model expected opens, clicks, orders, revenue, profit and ROI from a sequential email funnel. Run a transparent scenario from send volume through engagement and conversion before comparing it with actual campaign results.

3 guest runs per rolling 24 hours10 with a free accountPrivate inputsMobile-friendly

Email campaign ROI calculator workspace

Runs locally in your browser

This scenario applies click rate to opens and conversion rate to clicks. Fractional orders are expected values, not guaranteed outcomes.

Result

Expected revenue—

Expected profit—

Estimated ROI—

Expected opens—

Expected clicks—

Expected orders—

Use it with confidence

How to use the email campaign ROI calculator.

Add the requested inputs

Use the labelled fields in the workspace above. If example values are provided, try them first or replace them with your own.

Calculate and review

Use the main action when needed. Each percentage is applied to the previous funnel stage; expected orders multiply by average order value before campaign cost is subtracted.

Try a worked example

Apply a 40% open rate, 5% click rate on opens and 3% order rate on clicks to 10,000 delivered emails.

Check the assumptions

Fractional outcomes are scenario averages, not forecasts. Privacy changes, attribution, deliverability, margin, returns and repeat value can alter realised ROI.

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