ROAS calculator

Measure return on ad spend and compare it with profit and ROI after additional costs. Separate the familiar revenue-to-ad-spend ratio from a broader return calculation that includes other entered campaign costs.

3 guest runs per rolling 24 hours10 with a free accountPrivate inputsMobile-friendly

ROAS calculator workspace

Runs locally in your browser

ROAS uses ad spend only. The accompanying ROI also includes the other costs you enter.

Result

Return on ad spend—

Revenue per unit of ad spend—

Profit after entered costs—

ROI after entered costs—

Use it with confidence

How to use the ROAS calculator.

Add the requested inputs

Use the labelled fields in the workspace above. If example values are provided, try them first or replace them with your own.

Calculate and review

Use the main action when needed. ROAS = attributed revenue ÷ ad spend. Profit = revenue − ad spend − other costs, and ROI divides that profit by all entered costs.

Try a worked example

£10,000 attributed revenue from £2,000 ad spend is 5× ROAS; adding £1,000 other costs changes the profit and ROI view.

Check the assumptions

Attribution settings, repeat purchases, returns, tax, margin and channel overlap can materially change the commercial interpretation.

Helpful answers

ROAS calculator FAQs.

Is the ROAS calculator free?

Yes. Guests receive 3 runs per rolling 24 hours, verified free accounts receive 10, and Premium subscribers receive unlimited normal use.

Does UtilHub upload or save my inputs?

No. This tool runs in your browser and UtilHub does not receive or store the values you enter. Your browser or device may still retain normal local history or form data.

How does this ROAS calculator work?

ROAS = attributed revenue ÷ ad spend. Profit = revenue − ad spend − other costs, and ROI divides that profit by all entered costs.

What should I check before using the result?